It's still going to work the same way", my exasperated partner hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. Yes, for a graphic designer and writer who knows all about the kind of effort one puts into product packaging and branding items, I sure fell for it. I am entitled to fall for great product packaging, I have a dominating right to be human.
However they are so quite ... the product packaging. I swear!
They have the 'nature lover' packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. I grabbed 4 of each design bundles and made a run for the counter with them with my shrieking kids and exasperated husband running after me in slow movement. It was absolutely a 'die-hard' minute. You know, when the hero is escaping from a bunch of wild bad men with gatling gun, and they're contending your feet or something ... and there's a surge behind you ... and whatever occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging designs on them. I enjoyed the packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the styles and place it into my 'needs to keep for reference' clear folder. I do not keep a lot of things in there because I am pretty selective about the styles that I like, but these packaging designs made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
However this is what I need to tell you, as a graphic designer and consumer. The more effort you take into developing your packaging, more clients will stop and have a look at your product packaging or what's inside the packaging. Now, does it make sense for me to say now that when they take and stop notification of your product packaging, your opportunity of getting them to buy your item increases? Precisely.
You see, the role of product packaging is to grab the consumer's attention. And without an electrifying product packaging, here customers are going pet food packaging bag to walk past the loads and loads of other competitor products ... and yours ... without even knowing you're there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good product packaging. Once they take an appearance and stop, you've won the very first round.
Think of it!
They have the 'nature fan' packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I liked the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'must keep for referral' clear folder. I do not keep a lot of things in there because I am quite selective about the designs that I like, however these product packaging styles made the cut. The more effort you put into developing your packaging, more consumers will take an appearance and stop at your product packaging or what's inside the plastic packaging food industry.